Temporada de exportación de cerezas alcanza cifras record, a pesar de la pandemia

 

  • Por Vicente Iriarte

 

 

La última temporada de cerezas tuvo cifras históricas en cuanto a exportaciones, pero una noticia falsa difundida por las redes sociales del principal mercado, China (91%), causó confusión en el sector chileno al punto de dejar a varios exportadores vendiendo a pérdida.

Según iQonsulting, la temporada de lluvias del pasado 2020 que aliviaron los problemas de sequía, la ausencia de heladas en primavera, y nuevas hectáreas entrando a producción, permitían proyectar una temporada exitosa, la que según su informe fue concretada al registrar una expansión de la producción chilena de 54%, hasta alcanzar las 352.949 toneladas.

“A pesar del gran volumen cosechado, todos los eslabones de la cadena productiva funcionaron perfectamente incluso en medio de la situación que arrastraba el país en plena pandemia. Desde las cosechas, pasando por el trabajo de empaque y distribución, todo funcionó sin contratiempos”, establece el informe.

Sin embargo, el pasado 21 de enero, se divulgó en redes sociales que se había detectado coronavirus en una de las cajas de cereza. A pesar de que la Organización Mundial de la Salud (OMS) desmintiera que se pudiera transmitir por los alimentos, el daño ya estaba hecho al divulgarse en una enorme cantidad de población China.

“El efecto se hizo sentir rápidamente, con una fuerte caída en las ventas en el retail y a nivel mayorista en el periodo en que se supondría que ocurrirían las mayores ventas. A pesar de los esfuerzos realizados, tanto a nivel público como privado, las ventas mayoristas no lograron alcanzar los precios de venta registrados hasta antes de la divulgación de la noticia falsa”, detalla el informe luego de que un 38% del volumen del producto había arribado.

“El efecto de esta caída en los precios se hizo sentir para una parte no menor de la fruta que quedaba por vender y nuevamente la oferta de variedades de menor condición y calibres más pequeños fueron las más afectadas. Ya no con valores que se acercaban al punto de equilibrio, si no que derechamente con valores negativos observados con anterioridad solo en ocasiones excepcionales”.

“Este episodio llevó a una fuerte disminución de la demanda, afectando fuertemente el precio de venta mayorista, ubicándose en la semana 5 bajo los 5 USD/kg”.

El valor del producto mejoró en cierta medida para el final de la temporada, pero solo cuando había una oferta mínima.

 

 

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