Ventas presenciales del comercio moderaron su caída durante septiembre

  • Por Felipe Pinochet.



De acuerdo al índice que elabora mensualmente el Departamento de Estudios de la Cámara Nacional de Comercio, Servicios y Turismo de Chile (CNC), las ventas presenciales minoristas de la Región Metropolitana mostraron en septiembre una baja de 9,3% real anual, significativamente menor a la caída de 20,8% de agosto y dejando atrás las fuertes bajas del segundo trimestre (en junio llegaron al 50,7%).


Así, el índice marcó una baja acumulada real de 27,3% entre enero y septiembre. En tanto, medido en términos mensuales, las ventas subieron 8,6% en septiembre comparado con agosto.


Ante esta desaceleración en las caídas de las ventas, la gerente de Estudios de la CNC, Bernardita Silva, señaló que “septiembre marcó un alza de 8,6% respecto a las ventas de agosto. Los resultados siguen mostrando una recuperación del sector de la mano del levantamiento de las cuarentenas y la posibilidad de poder volver a abrir sus puertas, junto al retiro de 10% que impulsó fuertemente el consumo, sobre todo de bienes durables”.


En términos de locales equivalentes, el indicador marcó una baja de 12,7% real anual en el noveno mes del año, acumulando a septiembre una caída real de 29,2%.


Según el estudio, las ventas de vestuario y calzado marcaron las mayores bajas reales anuales, con un 18,6% y 49,6%, respectivamente, mientras que los artefactos eléctricos registraron un alza de 11,2%, sufriendo el primer aumento de cifras tras ocho meses de caídas.


En tanto, la línea tradicional de supermercados en la región Metropolitana presentó una baja de 6,3% anual en sus ventas presenciales de septiembre, acumulando una baja real de 4,6% entre enero y septiembre.


Por su parte, las ventas online del sector crecieron fuertemente en septiembre, por sobre un 500%, principalmente debido al Cyberday de la primera semana del mes donde influyó fuertemente la base de comparación al compararse con un mes donde no hubo Cyber.


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